Web design · Research first

Your customers have three other tabs open.

I’m Ethan. Before I design anything, I study the three businesses your customers compare you with. Then I build the site that wins the tab.

A one-page look at your site next to your three closest competitors. Free, no pitch attached.

What every web designer says

Two builds, two markets, one method.

Concept builds for markets I researched, both live. Not past clients.

Residential plumber · Lexington, KY

Five Lexington plumbers promise “upfront pricing.” None shows a price. So this one leads with $79.

Handmade-pasta trattoria · Staten Island, NY

Six Italian places near Hylan Blvd sell “authentic” and party rooms. This one sells small: a short menu, rolled that morning.

Find your three.
The businesses your customers actually compare you with, read the way a customer reads them: on a phone, in a hurry, with other tabs open.
Hide what everyone says.
Strike out every claim you share with them. What’s left is the thing none of you shows, and that becomes your headline.
Build it to beat them, then run it.
Fast, multi-page, measured before it goes live. Then I manage it monthly, so a change is one message away.

Send me your site. I’ll send back one page: you next to your three closest competitors, what you all say, and the one thing none of you shows.